Thursday, May 17, 2007

Duplicate Content?? What the...???

If you're in the online marketing world, particularly in search engine marketing and optimization, you'll know what I'm talking about. Search engines hate this stuff like children hate eating vegetables or like cats hating bath times. The consequences of having duplicate contents can be seriously damaging to an online marketer's initiatives, and often times have to do more work to get THAT site back up and running. Even if you're not doing it on purpose, like changing servers like this artciles suggested, may have you end up on the wrong side of the fence, both in production and finance. This article notes some pretty cool things on what to do when you do get multiple contents within your site and how to solve your problems.

One of the methods is by using the nofollow tag and include relevant metatags to exclude the search engines from indexing a page. 301 Redirects are good helpers in making sure that the duplicate contents are minimized...

Click here to read more of the article...

Labels: , , , ,