Search Engine Optimization for High Google Rankings Article

This is a pretty decent article about learning some basic fundamentals of optimized Web sites and how they are affected in search engines. Although this article was written for those wanting to learn about it, it also shows a little bit of what the power of “truth” and “opinion” can play (as the author put it) in an online article.

“Good SEO is a lot more than just having your page title in title tags and your heading in H1 tags… more than just having the correct keyword density,” the author writes. This is true in a global sense that your site title tags is more about information targeted for users to see when they see your site from a search query. Keyword density can be tricky at times, especially if you’re going through it with Google eyes and not other search engines. What keyword density truly means is the weight of your keyword distributed evenly throughout each paragraph and each page of your site. Most people see this as keyword frequency, and how many times a keyword is suggested and linked throughout a particular page or site can be considered keyword spamming and stuffing. Not enough keywords can be considered as another cause of your site being ranked lower than others in your specific market and targeted key phrases. Even with the basics of organic optimization, it’s not an easy thing to do as more people are discovering new ways to be effective online, and this is considering white hat, blue hat, and (gulp) black hat methods and everything else in between.

The author also points out 2 interesting statements that are very poignant and evident in today’s search engine optimization world. First, “Google cares about the service you are providing to Google customers and how relevant the content of your web page is to their needs.” Wow. If you don’t know by now, Google is the preferred search engine to conduct user searches. The author’s statement clearly displays the value that Google has on its business practices and the customers it markets to: the incredible value of its data, its complex algorithms, and its business model. Hence, when Google “punished” all the Web sites with high page ranks that were selling links (possibly through Adsense), it did so to "protect" the investment and quality of its search data and information value, the package (if not one of them) that basically made Google millions. Or at least I think so, and I have heard many different opinions about it.

Secondly, the author mentions the use of internal linking as opposed to external linking (link exchanges, reciprocal link programs). Both link programs have its pros and cons, but using just one and not the other won’t help get your site ranking in weight and relevancy. Why or why not? Because they are both intertwined for the same purpose, and as a united front, if used properly, they can provide long-term content and search engine relevancy. Link exchange/reciprocal linking programs work very well when relevant sites with high page ranks and quality internal and reciprocal links are associated with your site. Similarly, internal linking can work very well when keywords within internal content are rich in weight, are relevant with search phrases and parameters, and with the right frequency and density.