Future of Online Marketing...
I recently asked my colleagues in LinkedIn about where they see online marketing headed within the next 1, 3 and 5 years. I have received some amazing responses about the technological advancements we use today, and the mixture, collaboration, and evolving of other surfacing technologies that could be a major contributor to the increasing development of online marketing.
“What is online marketing,” one rhetorically asked. Another question can be stated like this: “What was online marketing?” Back then, online marketing can be collectively described as just simply having a web site. Nowadays, there are more ammunition and weapons to deliver a marketing scheme online, and all you have to do is pick your poison. Choose between social media and networking sites, 3D virtual worlds and online and game console marketing, search engine marketing and optimization, user-generated content sites, and a plethora of marketing techniques that I don’t even have room to mention. And that’s just what we have NOW. This doesn’t even take into consideration using “traditional” online marketing delivery mediums like email marketing and offline mediums like guerilla marketing, WOM and TV to generate results online.
How can we use the knowledge of past online marketing experiences to influence the future?
Each business sector and industry is different, thus it can be difficult to fully assess how to qualify and quantify methods to increase ROI. However, I believe that there is no reason why we cannot use a multitude of online marketing techniques simultaneously, as this promotes a strong foundational front for strategic and compound business development. For example, if we use today’s guerilla marketing approach, we can combine WOM tactics with email/viral marketing initiatives while implementing search engine optimization and marketing methods for our web sites, and simultaneously generating content in blogs, Myspace and LinkedIn accounts and other social networking sites. And as new media and marketing methods shift parameters and focus, I believe that we will still see a multitude of online marketing schemes being more targeted and more robust, as we develop better ways (with help of better technology) to communicate effectively and efficiently with our customers and users.
“What is online marketing,” one rhetorically asked. Another question can be stated like this: “What was online marketing?” Back then, online marketing can be collectively described as just simply having a web site. Nowadays, there are more ammunition and weapons to deliver a marketing scheme online, and all you have to do is pick your poison. Choose between social media and networking sites, 3D virtual worlds and online and game console marketing, search engine marketing and optimization, user-generated content sites, and a plethora of marketing techniques that I don’t even have room to mention. And that’s just what we have NOW. This doesn’t even take into consideration using “traditional” online marketing delivery mediums like email marketing and offline mediums like guerilla marketing, WOM and TV to generate results online.
How can we use the knowledge of past online marketing experiences to influence the future?
Each business sector and industry is different, thus it can be difficult to fully assess how to qualify and quantify methods to increase ROI. However, I believe that there is no reason why we cannot use a multitude of online marketing techniques simultaneously, as this promotes a strong foundational front for strategic and compound business development. For example, if we use today’s guerilla marketing approach, we can combine WOM tactics with email/viral marketing initiatives while implementing search engine optimization and marketing methods for our web sites, and simultaneously generating content in blogs, Myspace and LinkedIn accounts and other social networking sites. And as new media and marketing methods shift parameters and focus, I believe that we will still see a multitude of online marketing schemes being more targeted and more robust, as we develop better ways (with help of better technology) to communicate effectively and efficiently with our customers and users.
Labels: future of online marketing, Google sandbox linking seo marketing sem search engine website web site, linkedin, online marketing, search engine marketing, search engine optimization
posted by David at 10:36 PM
0 Comments:
Post a Comment
<< Home