Search Engine Optimization 101
Now that search engine optimization has been introduced, let’s take that a bit further and focus on a few key and important things on organic website optimization. These key factors are: keywords, meta tags, alt tags, content, geocentric targeting, and website architecture. For time and readability’s sake, I’ll focus on one factor per blog, so at least you guys can pay better attention. I don’t want to be sued because your keyboard stopped working from the drool as a result of reading my blogs J
So, first off, here’s what you need to do with KEYWORDS.
RESEARCH – With keywords, it pays to research your keywords and phrases that, in addition to being relevant to the website, are used by the lowest common denominator. It is imperative that your keywords match those that most people will use. Otherwise, your relevancy will be obsolete. If you need to find out more information on what the right keywords or phrases to use, try Microsoft adCenter, Google’s sandbox, or Yahoo’s Search Suggestion tool.
RICH – If you want your website to be relevant, try to write rich keyword articles and content as part of your website. Whitepapers and editorials are GREAT examples.
INCORPORATION - If your website is about, say, the Dallas Mavericks or Dog Training, use and incorporate your keywords onto your content. Include such words as Dirk Nowitzki, Jason Terry, rebounds per game or training techniques, etc.
Now, here are some things you SHOULDN’T do…
HIDE – Don’t hide keywords by making the font color white on white background, and don’t hide them behind images or objects on the website. Most search engines will flag that and will ultimately lead your website to be taken off their databases.
SMALL TEXT – Don’t hide keywords with the smallest text.
APPROPRIATE USE – Don’t use keywords that are unrelated to your website. Again, most search engines will flag that and will ultimately lead your website to be taken off their databases. More importantly, it will devalue the relevancy of your website.
Next up to bat: META TAGS…
So, first off, here’s what you need to do with KEYWORDS.
RESEARCH – With keywords, it pays to research your keywords and phrases that, in addition to being relevant to the website, are used by the lowest common denominator. It is imperative that your keywords match those that most people will use. Otherwise, your relevancy will be obsolete. If you need to find out more information on what the right keywords or phrases to use, try Microsoft adCenter, Google’s sandbox, or Yahoo’s Search Suggestion tool.
RICH – If you want your website to be relevant, try to write rich keyword articles and content as part of your website. Whitepapers and editorials are GREAT examples.
INCORPORATION - If your website is about, say, the Dallas Mavericks or Dog Training, use and incorporate your keywords onto your content. Include such words as Dirk Nowitzki, Jason Terry, rebounds per game or training techniques, etc.
Now, here are some things you SHOULDN’T do…
HIDE – Don’t hide keywords by making the font color white on white background, and don’t hide them behind images or objects on the website. Most search engines will flag that and will ultimately lead your website to be taken off their databases.
SMALL TEXT – Don’t hide keywords with the smallest text.
APPROPRIATE USE – Don’t use keywords that are unrelated to your website. Again, most search engines will flag that and will ultimately lead your website to be taken off their databases. More importantly, it will devalue the relevancy of your website.
Next up to bat: META TAGS…
posted by David at 11:44 AM
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