Web Marketing: Keywords are Key!
In my first blog, I talked about the importance and significance of blogging as a marketing value. Now we are going to look at some of the behind-the-scenes work on how online content can be an effective marketing tool for your business. We talked briefly about keywords and how that is a key component to really getting your content ranked in search engines. Ready to get your feet wet? Roll up your sleeves and let's get to work!
First off, keywords aren't just the kind of cheat sheet, Cliff Notes-type material that you used in high school to do well without really getting into the reading aspect of learning. Keywords serve a more important role in an online business, particularly in generating web traffic, ranking on search engine pages, getting conversions and ultimately lead to revenue growth. How you use these keywords are really important as well, and can either increase or decrease your page rankings in search engines.
So what is a keyword? A keyword is a word that is used as a reference point to direct to further information. Defined through a web perspective, it is a word that is used by search engines to find and locate relevant web pages (i.e., “iPod stores in Seattle,” “California subaru car dealers”). These keywords are, and should be, found in two places: the meta tag and the body of the page (in various forms). For example, on a California Subaru car dealership site, the keywords in the HTML meta tag would look something like this: “Meta name=”keyword” content=”California Subaru dealer, California car dealer, Los Angeles auto dealership, Legacy GT, Subaru WRX” and so forth. In your body, you should try to insert these words somewhere in your content that is easy to read and picked up by your user. More importantly, the word or phrase that you want to put an emphasis on, make sure that 1) the specific word or phrase is the first word (if not one of the first words) that they will see on your body, 2) the content itself is of great quality that encompasses the keywords you implemented in your meta tag. This will ensure relevancy and integrity of content, and can help achieve better page rankings on search engines. The search engines look at those keywords on your meta tag and makes sure that what’s in your meta tags are consistent with what you have in your body content. If your keywords on your meta tag don’t match with your body contents, search engine robots will flag that and, depending on the severity of the issue, can ultimately take your site off of their search engines.
So, to recap this short blog, keywords are a great way to rank your web site on a higher search engine page. It takes quality content and quality keywords for you to be able to take a big step in achieving the results that you want. And once you get used to adding keywords on both the meta tags and your content, it will produce better results for your business unlike any Cliff Notes can.
First off, keywords aren't just the kind of cheat sheet, Cliff Notes-type material that you used in high school to do well without really getting into the reading aspect of learning. Keywords serve a more important role in an online business, particularly in generating web traffic, ranking on search engine pages, getting conversions and ultimately lead to revenue growth. How you use these keywords are really important as well, and can either increase or decrease your page rankings in search engines.
So what is a keyword? A keyword is a word that is used as a reference point to direct to further information. Defined through a web perspective, it is a word that is used by search engines to find and locate relevant web pages (i.e., “iPod stores in Seattle,” “California subaru car dealers”). These keywords are, and should be, found in two places: the meta tag and the body of the page (in various forms). For example, on a California Subaru car dealership site, the keywords in the HTML meta tag would look something like this: “Meta name=”keyword” content=”California Subaru dealer, California car dealer, Los Angeles auto dealership, Legacy GT, Subaru WRX” and so forth. In your body, you should try to insert these words somewhere in your content that is easy to read and picked up by your user. More importantly, the word or phrase that you want to put an emphasis on, make sure that 1) the specific word or phrase is the first word (if not one of the first words) that they will see on your body, 2) the content itself is of great quality that encompasses the keywords you implemented in your meta tag. This will ensure relevancy and integrity of content, and can help achieve better page rankings on search engines. The search engines look at those keywords on your meta tag and makes sure that what’s in your meta tags are consistent with what you have in your body content. If your keywords on your meta tag don’t match with your body contents, search engine robots will flag that and, depending on the severity of the issue, can ultimately take your site off of their search engines.
So, to recap this short blog, keywords are a great way to rank your web site on a higher search engine page. It takes quality content and quality keywords for you to be able to take a big step in achieving the results that you want. And once you get used to adding keywords on both the meta tags and your content, it will produce better results for your business unlike any Cliff Notes can.
posted by David at 10:23 AM
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