My first blog
It's funny, I never really was successful in writing journals of any kind when I was growing up. Now with a business in mind, and with the addition of online communities like myspace, it's hard NOT to! Which leads me to my first blog about, well, blogging! Being the owner/designer for Zion Eye Media and a web marketing specialist for an advertising firm in Nashville, I have been asked almost constantly about marketing methods and their effectiveness on the web. One of my answers was about blogging, and I can almost always get a weird look on their face when I mention it. I'd ask them why they had that look on their face, and almost always the answer is that they never expected blogging as a way to market themselves.
Blogging is a GREAT way to market yourself on the web. The reason is mostly due to search engine optimizations, or how search engines "market" in the web. These search engines take information from your websites based on frequency of updates, relevancy and integrity of content, and substance of keywords, among a few. Search engines love text-based websites, and the frequent that particular website is being updated, the more search engines feed off of it. When chosen carefully, the type of keywords in your contents can really boost up your page rankings on Google, Yahoo, or MSN, or any other search engines for that matter. Much more to know about keywords and search engine marketing, but we'll do that in a separate blog.
So once the search engines rank your blog site on a page in their results, a user such as yourself can search on any topic that is of relevancy to your specific blog. If your blog is on the first page of Google, then that is telling you overall that your blog is being read in a consistent basis spanning a distinguished demographic view. Conversely, the lower you are in page ranking in Google, there can be a consideration that your blog isn't being read and seen by the public in a wide demographic view. Note that you'll need to really understand web metric statistics such as click-throughs, conversion rates, and so forth to fully gain perspective on the performance of your site. More on that in a separate blog.
Outside of the roles that search engines and relevant content play are the design concepts of your blog. Color schemes, layout, navigation, and accessibility are just a handful to start on when you're creating a blog. The design concepts aren't just for creativity's sake. They are there to create a better user experience and atmosphere for your audience. So, if you're on your way to create a blog, let your audience know that you are there to make them feel comfortable and at home, like going to grandma's house for Thanksgiving.
With the exception of all the family drama.
Blogging is a GREAT way to market yourself on the web. The reason is mostly due to search engine optimizations, or how search engines "market" in the web. These search engines take information from your websites based on frequency of updates, relevancy and integrity of content, and substance of keywords, among a few. Search engines love text-based websites, and the frequent that particular website is being updated, the more search engines feed off of it. When chosen carefully, the type of keywords in your contents can really boost up your page rankings on Google, Yahoo, or MSN, or any other search engines for that matter. Much more to know about keywords and search engine marketing, but we'll do that in a separate blog.
So once the search engines rank your blog site on a page in their results, a user such as yourself can search on any topic that is of relevancy to your specific blog. If your blog is on the first page of Google, then that is telling you overall that your blog is being read in a consistent basis spanning a distinguished demographic view. Conversely, the lower you are in page ranking in Google, there can be a consideration that your blog isn't being read and seen by the public in a wide demographic view. Note that you'll need to really understand web metric statistics such as click-throughs, conversion rates, and so forth to fully gain perspective on the performance of your site. More on that in a separate blog.
Outside of the roles that search engines and relevant content play are the design concepts of your blog. Color schemes, layout, navigation, and accessibility are just a handful to start on when you're creating a blog. The design concepts aren't just for creativity's sake. They are there to create a better user experience and atmosphere for your audience. So, if you're on your way to create a blog, let your audience know that you are there to make them feel comfortable and at home, like going to grandma's house for Thanksgiving.
With the exception of all the family drama.
posted by David at 10:44 PM
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